There is just one more thing?
By Jerrison Oracion, Senior Columnist
Maybe the reason why it had such a short length was that they wanted to show how fast the M1 chip is.
This fall, Apple surprisingly produced more announcements than usual—the total number of announcements being three! Out of all the news that the major tech companies aired during the coronavirus pandemic, Apple had the best ones because of their cinematics and seamless quality. They announced new products that set new standards in technology and initiatives to reduce the number of carbon emissions in the air.
When I looked through Twitter and found out that Apple scheduled another announcement almost a month after they announced the iPhone 12, I was thinking that they were going to broadcast a major new product, possibly the Apple TV which will be their smart TV. When I watched the announcement on November 10 in their headquarters and was still pre-taped, it is the quickest announcement that they did.
It began with Tim Cook talking about how high-quality content can be made at home with their products using Billie Eilish as an example and her brother, Finneas O’Connell, who is also her producer, made an appearance at the end of the announcement. Half of the announcement involved an explanation of the new chip that will installed in their computer products made with Apple Silicon with the Apple-designed M1 chip. It replaces the Intel processor that was in the previous models of the iMac and is like the chip that is in the iPhone and the iPad.
The interesting thing about the M1 chip is that they put various parts of the computer, including the processor and the graphics card, all in one. This allows the iMac to be faster, use less power, increase battery life, and improve graphics to make them sharper. The chip is very powerful and is the fastest processor in computer products.
Essentially, the iMac is faster, and you can get more things done faster and make content sharper. After that, Craig Federighi talked about how the M1 chip will improve the performance of the next version of macOS with macOS Big Sur which is available now. While the explanation of the M1 chip is mind-blowing, Federighi’s explanation of the MacBook is like watching a porno.
Then, they announced the next versions of almost all their computer products with new versions of the MacBook Air, the MacBook Pro, and the Mac Mini. There are not a lot of new things in these products, and they are pretty much just faster and have improved cooling systems. Although, the Mac Mini is now cheaper at $699.
The announcement ended with various people using the new MacBook with the new chip and it showed that when you use it, you are playing with it instead of working in it. On average, an Apple announcement usually has a running time of two hours. Because the announcement was pre-taped, it caused the running time to be 46 minutes, which is the quickest announcement that they’ve ever done.
Maybe the reason why it had such a short length was that they wanted to show how fast the M1 chip is. While a major new product was not announced, Apple set the standard for computers yet again.