What’s to blame: tech-company trickery or poor parenting?
By Elliot Chan, Opinions Editor
On October 9, Kanye West took to Twitter to give mobile game developers a little piece of his mind: “That makes no sense!!! We give the iPad to our child and every five minutes there’s a new purchase!!!” He added: “If a game is made for a two-year-old, just allow them to have fun and give the parents a break for Christ sake.” Empathic and on point as West was, he also neglected to mention that the mother of his child has one of the most lucrative mobile games on the market. I’m speaking of Kim Kardashian: Hollywood, a game where you get to prepare the reality TV star for the red carpet.
It’s hard to sympathize with West, because… well, who gives a shit what he does financially. However, many parents out there are facing the same problem as the multi-millionaire rapper. They give their kids an iPad, as a replacement for a doll, a toy car, or a deck of Yu-gi-oh! cards, and expect them to have fun and be responsible. Now, I don’t know too many two-year-olds that are able to conceptualize virtual money, because many adults still aren’t able to. Check around to see how many of your grown-up friends have credit card debt. It’s unfair to put the onus on children to be responsible while playing, so who should take the blame?
We blame cigarette companies for giving us cancer, we blame fast food companies for making us fat, and of course we should blame mobile game companies for leaking money out of our virtual wallets. Some consider the freemium-style of business brilliant, while others consider it trickery. In terms of games, it begins as a sample, usually free, to get the user hooked, and then they up the price once the player is addicted. While I believe the game companies have done a brilliant job in harnessing this, I don’t believe their intentions were malicious. And, as a businessman, West should know that it’s just supply and demand. If the player wants to skip a level, earn more stock, or gain leverage over an opponent—but they don’t want to put in the time—they can upgrade with a monetary solution.
Surprise, your kids are going to cost you money! Freemium games aren’t the culprit, they are just another avenue for your money to be lost. The same way you don’t give your children your credit card and PIN at the toy store, you shouldn’t give them an iPad with full access until they understand that the reality of their purchases. Educate your children about frivolousness and how each $0.99 click adds up.
You cannot stop businesses from creating products for profit, even if they do target children. Don’t believe me? Look at McDonald’s. You can’t win that way. What you can do is pull the iPad away from your child if he or she abuses it. Be a good parent and teach your children from an early age the value of money, and how it relates to the technology they are using. Organizations aren’t going to educate your children for you… or maybe there is an app for that.