Limiting your dreams of summer fun!
By Brittney MacDonald, Life & Style Editor
Find yourself longing for that cheery spring weather, or maybe you’re just really looking to get a jump start on building your summer wardrobe? Well have I got the website for you! For fans of all those fluttery spring/summer dresses we all know and love—especially because they’re just so gosh-darn comfortable—we have LuLu’s!
LuLu’s specializes in women’s clothing, combining the modern with the bohemian with soft silhouettes and simplistic patterns and colours. The majority of their clothing doesn’t fit tight to the body, making it perfect to either layer, or to wear on casual days when you want to be comfortable but also chic.
Looking through their catalogue, I can tell you now that LuLu’s is probably the epitome of beachwear. Most of it looks like something that wouldn’t be hard to spot at Coachella or at an outdoor music festival. I especially love their wide selection of sunglasses.
An issue I have noticed is the colour selection. There isn’t a huge variety of available fabrics or colours, making the overall aesthetic pretty bland and monotone. Most of the garments are available in pastel shades of pink and blue, charcoal grey, and a brighter, more vibrant royal blue. According to user comments, the colour palette changes from collection to collection. The collections generally swap every season or so. This adds to the over-all “get it now!” feel of the website itself, which literally just gives you coupons the moment you access it.
Another issue I noticed was the price range—it’s a little all over the place. There seems to be no rhyme or reason to the prices themselves, which range from $30–100. Items that are made from similar fabric, such as the Heavenly Hues Maxi Dress and the Mood and Melody High-Low Dress, have price discrepancies of $20–30, which leads me to believe that they base their prices on amount of fabric used instead of the complexity of the design. This is generally a sign that the label itself is reluctant to cater to plus-size women, so their sizing might reflect that.